Who is to blame for Bed Bath and Beyond? The conventional thinking is that if company goes into a tailspin, then the CEO and the executive team must be replaced. Sometimes that’s valid, however, generally, it’s not the final answer to the problem.
Today, chatbots are viewed as generic, automated experiences that frustrate and annoy customers. However, conversational AI has also been unfairly lumped into that category without an understanding of the key differences that make it successful versus the limitations that come with standard chatbot systems.
Since Estee Lauder first introduced the free gift with purchase in 1946, retail brands have been wracking their collective brain in efforts to triumph in the “surprise & delight” of customers. From free samples, to surprise birthday gifts and loyalty perks, we seem to have seen it all at this point.
Initially, the Amazon Effect was a term coined to describe online shopping’s disruption of conventional physical retail locations. As the ecommerce landscape has matured, this effect has come to disrupt much more. The disruption retail brands now face is from the ever- increasing customer expectations set by the experience shoppers receive on amazon.com.
A lot of ink has been spilled about how the pandemic has shifted customer expectations and put new pressure on retailers. For example, research shows that almost 32% of shoppers expect customer service to be both more empathetic and responsive in a post-pandemic world.
You may have heard “84% of customers say the experience a company provides is as important as its products or services.” but what you may not have heard so much about is how to make a business case for CX. How do you prove that innovation in CX is worth the upfront investment?
It’s time to accept the truth; If your business isn’t leveraging AI chatbots or automated chat solutions in its e-Commerce customer experience (CX) strategy, then you’ve already fallen behind your competitors.
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