Today, chatbots are viewed as generic, automated experiences that frustrate and annoy customers. However, conversational AI has also been unfairly lumped into that category without an understanding of the key differences that make it successful versus the limitations that come with standard chatbot systems.

It’s time to accept the truth; If your business isn’t leveraging AI chatbots or automated chat solutions in its e-Commerce customer experience (CX) strategy, then you’ve already fallen behind your competitors.