Forrester VP, Principal Analyst Brendan Witcher and Fang Cheng CEO & Founder of Linc share what brands and retailers must do to win customers by providing them with individualized customer experiences leveraging an automated digital workforce.
Topics Covered:
- Why specifically do consumers choose the brands they do business with
- What top digital initiative brands are investing in to win, serve and retain customers
- When initiatives work, what factors make them a success
- Who you can look to in the industry that is already doing it well
Guest Speakers:
Brendan Witcher
VP, Principal Analyst | Forrester
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today’s leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies including 8 of the top 10 that sit at the forefront of dealing with digital disruption.
Fang Cheng
CEO, Co-Founder | Linc
Linc is the only CX Automation platform built for modern enterprise retailers and disruptor brands, to rapidly solve complex, high fidelity, eCommerce use cases through built-in Digital Workers, offloading 85% + of the Customer Experience across all communication channels. Fang previously co-founded Touchco, served as COO, and led the business to be acquired by Amazon. Prior to that, Fang had multiple years of experience as a hedge fund manager focusing on algorithmic trading.
Brendan Witcher
VP, Principal Analyst | Forrester
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today’s leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies including 8 of the top 10 that sit at the forefront of dealing with digital disruption.
Fang Cheng
CEO, Co-Founder | Linc
Linc is the only CX Automation platform built for modern enterprise retailers and disruptor brands, to rapidly solve complex, high fidelity, eCommerce use cases through built-in Digital Workers, offloading 85% + of the Customer Experience across all communication channels. Fang previously co-founded Touchco, served as COO, and led the business to be acquired by Amazon. Prior to that, Fang had multiple years of experience as a hedge fund manager focusing on algorithmic trading.
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