You may have heard “84% of customers say the experience a company provides is as important as its products or services.” but what you may not have heard so much about is how to make a business case for CX. How do you prove that innovation in CX is worth the upfront investment?
REBEKAH CARTER from cxtoday.com lays a great foundation for building that business case.
A step-by-step approach to understanding the myriad ways CX can positively impact your business, our favorite step is in understanding the true opportunity of CX as differentiation for your brand.
What will your favorite part be?