About Us

The CX Factor

In the world of omnichannel retail, that special something is everything.
It’s what we call the CX Factor.

You know those people who can’t stop talking about customer experience? Those folks at parties who only talk about an incredible experience they had at that little shop on their last vacation? The colleagues who always bring up innovative things you should be doing for your customers? That’s us. The customer experience obsessed. We can’t stop talking and learning and sharing about that special something that makes some brands unstoppable. 
In the world of omnichannel retail, that special something is everything. It’s what we call the CX Factor. It’s not a secret or a magic spell, but it can feel complicated and, at times, almost impossible to achieve.  Supported by Linc, we created this site to share, to learn, and to have a place where you can come to grow the CX Factor in your business and your career.
So, go ahead. Keep talking about CX. You won’t be alone.

CX Factor Contributors

Are you passionate about Retail CX and want to share your article, podcast, upcoming event or webinar? We'd love to hear from you!

Become a Contributor

CX Factor Team

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CX Factor Editor

Kristin Dorsey

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Editor In Chief

Mike Edwards

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CEO, Independent Board Director & Chairman, Change Agent

JM Henderson

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CX Factor Contributor

CX Factor Curator

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Fang Cheng

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CEO, Founder | Linc

Liz Farquhar

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